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Captivate and Engage: The Definitive Guide for Nonprofit Websites was born to help organizations understand how to effectively convey their mission online.

FROM THE BLOG

When it comes to making a valuable difference in your nonprofit’s community, you understand the influence a mission statement can have. A mission statement sets the tone for your nonprofit and gives it a goal to run for. However, when it comes to actually moving the organization forward in its efforts, nothing works better than a vision statement. While a vision and mission statement are similar, they also have very distinct characteristics. Mission statements are predominantly based on the present, while vision statements focus on the future of the organization. The mission state...

As a nonprofit organization, your goal is to make a difference. But how can you tell if you actually accomplish that goal? By measuring. That which can be measured can be managed. Just like large companies or small startups, nonprofit organizations (NPOs) need to have metrics in place to measure outcome—how far along you are in fulfilling your mission, how much you have helped the community and how effective you are at accomplishing goals. By tracking metrics through self-assessments within your nonprofit organization, you can make consistent adjustments in order to further improve your results. What can your nonprofit take on, and how ...

When it comes to online marketing, the options are practically limitless for your nonprofit organization. Between search engine optimization, content marketing and social media, where do you start? In a world where technology is constantly expanding our connections, how can your nonprofit build personal relationships with constituents? By going back to the basics: your email newsletter. Over the years, only email has consistently delivered a steady return on investment and tangible results for nonprofit organizations. In fact, according to Nonprofit Tech for Good, despite the rise of social media usage, more online donations are made from...

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