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Captivate and Engage: The Definitive Guide for Nonprofit Websites was born to help organizations understand how to effectively convey their mission online.

FROM THE BLOG

When it comes to online marketing, the options are practically limitless for your nonprofit organization. Between search engine optimization, content marketing and social media, where do you start? In a world where technology is constantly expanding our connections, how can your nonprofit build personal relationships with constituents? By going back to the basics: your email newsletter. Over the years, only email has consistently delivered a steady return on investment and tangible results for nonprofit organizations. In fact, according to Nonprofit Tech for Good, despite the rise of social media usage, more online donations are made from...

Want to grow your donor base? Tap into people’s penchant to follow a crowd. With our new social share buttons for every Firespring website, each time someone makes a donation on your website, they can let their Facebook and Twitter networks know with a click by sharing their recent activity: “I just donated to YourNonprofit.com. You should too.” If you’re wondering if this is effective, the answer is absolutely. According to DonorDrive, 21% of peer-to-peer fundraising dollars are donated as a result of a direct click-through on social media. This is, in large part, because people tend to listen when their friends and family speak?...

“Do we have to register with our state in order to legally fundraise?” This is a question we get frequently from nonprofits that are either just starting up, starting to grow or simply wondering if their fundraising efforts are legal and on the up-and-up. Our standard answer is usually something like: “We’re not accountants or attorneys and can’t provide actual legal or financial counsel, but we’d love to direct you to a few resources on that topic.” Which is true—we’re not and we can’t. And keep reading: We’ll list a few resources at the end. But before we get there, we can provide you with a little more informa...

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