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Captivate and Engage: The Definitive Guide for Nonprofit Websites was born to help organizations understand how to effectively convey their mission online.

FROM THE BLOG

If the sincerest form of flattery is imitation, you may want to pay these organizations a compliment. Each of them has a website with elements and features worth borrowing, customizing and implementing on your own. No matter where you are in the process of developing or optimizing your own website–even if you love exactly what you have–there’s always value in seeing how others are using their websites to capture attention and convert visitors into donors. Southwest Wildlife Conservation Center Who they are: Southwest Wildlife Conservation Center (SWCC) in Scottsdale, Arizona...

Whether you want people to donate, volunteer, register or simply join your mailing list, landing pages on your nonprofit website are crucial for engaging your website’s visitors and getting them to take action. You may be wondering, “What is a landing page”? Think of a landing page as a customized ask; it allows you to have a single page that’s focused on one call to action (like Donate Now), and it helps to narrow your visitors in on a specific issue. If they’re designed right, landing pages will increase conversion rates more than simply directing visitors to your homepage and hoping they’ll take action on their own. It’s ...

The time is always right to Do More Good®, but never have I been more inspired to do so. We just wrapped up the inaugural Do More Good® Conference in May, and after three amazing days and 21 inspirational speakers, I feel even more energized to find ways to leverage Firespring’s people, products and profit to improve the lives of those around us. Thought leaders and folks from every corner of the country descended on Lincoln (which we’ve affectionately dubbed “The Middle of Everywhere”) May 15–17, bringing together the catalysts of social impact movements—including Benefit Corporations, Certified B Corps, Conscious Capitali...

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