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Captivate and Engage: The Definitive Guide for Nonprofit Websites was born to help organizations understand how to effectively convey their mission online.

FROM THE BLOG

This week we are excited to have our friend and partner Joanna Hogan, Strategic Fundraising Coach, take over our blog and share with you her expertise on how to get the most out of meetings with your donors. It’s often said, “If you can get the meeting you have an 85 percent chance of getting the gift.” Well, that’s only true if you’re strategic with how you plan the meeting and actually make an ask! Moving people closer to making a gift every time you meet with them is critical. And, the ability to transition from small talk into a comfortable and effective solicitation i...

Bring on the turkey and mashed potatoes. Table for 200, please.  That’s exactly what we needed last Thursday when we gathered our entire Firespring family around one very long table at our headquarters to share a lunchtime meal and give thanks. It’s no small feat, but we’re pretty savvy, so we always find a way to make our celebration both festive and functional. This is a tradition that goes way back to the early days of the company when there were just a handful of scrappy team members. We continue to hold it near and dear to our hearts, no matter how large our family grows...

When it comes to making a valuable difference in your nonprofit’s community, you understand the influence a mission statement can have. A mission statement sets the tone for your nonprofit and gives it a goal to run for. However, when it comes to actually moving the organization forward in its efforts, nothing works better than a vision statement. While a vision and mission statement are similar, they also have very distinct characteristics. Mission statements are predominantly based on the present, while vision statements focus on the future of the organization. The mission state...

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