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Captivate and Engage: The Definitive Guide for Nonprofit Websites was born to help organizations understand how to effectively convey their mission online.

FROM THE BLOG

As the COVID-19 pandemic sweeps the world, many organizations are requiring or strongly encouraging their employees to work from home. Firespring has nearly all of its team members at home right now, and we stand in solidarity with organizations facing these uncharted waters.  Social distancing for the greater good requires a certain amount of sacrifice—we definitely won’t be taking a face-to-face meeting for granted anytime soon. When isolation is the name of the game, connectedness can be elusive. Still, we make do with what we have and rely on our secret weapon—technology—to communicate as normally as possible. Company culture is o...

One of the best ways to add fresh content to your nonprofit website is with a blog. This will add vitality to your site as well as position you as a thought leader in your space. You might be thinking to yourself, “I don’t know how to blog. How can I make this successful?” If you’re going to blog, do it right—don’t add content just for the sake of adding content. And, when you create a team blog, it’s not a major undertaking for any one person—the responsibility is shared. Here are three of six elements I believe are necessary for a great, well-written and effective blog. 1. Blogs...

If the sincerest form of flattery is imitation, you may want to pay these organizations a compliment. Each of them has a website with elements and features worth borrowing, customizing and implementing on your own. No matter where you are in the process of developing or optimizing your own website–even if you love exactly what you have–there’s always value in seeing how others are using their websites to capture attention and convert visitors into donors. Southwest Wildlife Conservation Center Who they are: Southwest Wildlife Conservation Center (SWCC) in Scottsdale, Arizona...

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