A complete rewrite, not a refresh.
When the first edition of Captivate and Engage was published more than a decade ago, it gave nonprofit leaders a clear framework for building a website that actually worked: one built around structure, design, content and voice instead of committee opinions and guesswork.
Those fundamentals still hold. A website that doesn’t put its visitors first was broken then, and it’s still broken now.
But the world nonprofits operate in has changed dramatically. Funding many organizations have relied on for decades is shrinking or disappearing. Artificial intelligence has (literally) rewritten how content gets created, how websites get found and how donors discover causes. And donor expectations, especially among younger donors, have risen even as the resources available to meet them have shrunk.
Captivate and Engage keeps everything that worked about the original approach and adds what nonprofits need today:
What’s Inside
Written by someone who’s done the work.
Kiersten Hill isn’t a consultant theorizing from the outside. She’s spent nearly two decades in nonprofit management and fundraising, raising more than $20 million to strengthen Nebraska’s nonprofit sector. Every chapter is grounded in conversations she’s actually had, boards she’s actually sat with and websites she’s actually helped fix.
Putting the book to work
The Captivate and Engage Nonprofit Website Audience Workbook is a free, hands-on companion workbook full of exercises to help your team define your audiences, find your story and document your voice. It’s the same work Part 1 of the book walks you through.
